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What are business intelligence and data science?

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Business intelligence focuses primarily on analysing historical business data, whereas data science aims to make predictions about future performance. However, the two terms are largely interchangeable.

In a competitive market, having a solid business intelligence strategy is key to staying ahead. It reveals insights hidden under the surface of your Management Information (MI). This enables you to use data to drive decision-making and innovations.

That’s why, here at illumo digital, we provide business intelligence software solutions and data science services that have been expertly developed to ensure that you’re always in the lead.

How to improve your business intelligence and data science

To ensure that you’re getting the most out of our business intelligence platform and data science services, a data scientist or business analyst can review your entire data environment using methods such as algorithmic data analysis, data mining and machine learning. They will use these methods to:

  1. Collect and organise data from multiple sources – structured or unstructured
  2. Cleanse data – remove errors, complete blank fields, remove duplicates (known as data optimisation)
  3. Transform / format data – so it’s all readable by one system (i.e. a data warehouse)
  4. Integrate data visualisation / analytics – derives useful information and insights
  5. Make future projections based on past data and predictive trends
  6. Set automation rules around projections and thresholds

The Data Science lifecycle

What questions can business intelligence and data science answer?

A data scientist or business analyst can engineer your systems in order to answer questions like these:

  • Which customers are you most likely to lose? And why?
  • Which supporters donate the most amount of money? And why?
  • Where should we set up our next store/fundraiser/business unit?
  • How do I better predict market fluctuations, so that I know when to invest?
  • How do I better predict demand, so I know where to focus my services?
Animated business intelligence

Boost your data science and business intelligence with illumo digital

At illumo digital, we offer data science services and business intelligence software designed to take your organisation to the next level. These include:

For more information, fill out the form below, or call us on 0117 3830 380

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us on 0117 379 0679

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We’d love to hear from you about your project. Our friendly, experienced team can help you connect the dots – whether you already know what you want, or want more information about our products and services.

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