Contact Us

What is data analytics and visualisation?

Data analytics is the process of taking flat data and displaying it graphically. It transforms the complex into the simple – in an insightful, engaging way.

Data visualisation might take the form of:

  • ChartsIntelastel's data visualisation solutions
  • Tables
  • Graphs
  • Maps
  • Infographics
  • Dashboards
  • Gantt charts
  • Heat maps
  • Timelines
  • Word clouds

Data visualisation often requires laborious manual processes using spreadsheets. But it doesn’t have to be that way. Our data visualisation software offers a range of tools that plug into your data warehouse that create visualisations automatically, or in just a few clicks.

Why are data analytics tools important?

Humans are hugely biased towards visuals. Out of our 5 main senses, the human brain dedicates the most processing power to the visual cortex – about 30% – whereas touch takes just 8% and hearing only 3% (source).

In one study, presentations using visuals were found to be 43% more persuasive than those with just words. People saw the ‘visual’ presentation as: more concise, clearer, making better use of supporting data, more professional, more persuasive and more interesting (source).

Hence, it’s important to communicate your data visually – and in a compelling, simple way. Our data analytics software allows you to:

  1. Uncover insights and opportunities that were previously locked away
  2. Turn abstract data into actionable insights, and communicate using the power of storytelling
  3. Easily analyse past results through visual trends, anomalies and patterns
  4. See into the future using data modelling projections, allowing the setting of realistic targets
  5. Stop manually creating reports out of Excel – get automated, real time reporting for agile decision making
  6. Reduce errors by removing noise and focusing on KPIs
  7. Make confident decisions backed up by data, and eliminate risky ‘gut-feel’ decision making
Data analytics on phone

Get expert help with your analytics tools

Find the right analytics tool, or maximise the value from your existing tool.

We can also help if you don’t have the skills or resources to integrate a data tool in-house. For more information about our data visualisation and data analytics services, get in touch.

We can also help if you don’t have the skills or resources to integrate a data tool in-house. For more information, get in touch:

Get in touch

End-to-end data services

We offer comprehensive data management services, including:

Or call
us on 0117 379 0679

Get in touch ✏️

We’d love to hear from you about your project. Our friendly, experienced team can help you connect the dots – whether you already know what you want, or want more information about our products and services.

Want more content on Data Analytics & Visualisation?

Data Analytics and Visualisation

Big data analytics has one golden rule

Read the blog
Data Analytics and Visualisation

5 reasons to use data visualisation for business advantage

Read the blog