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What is data analytics and visualisation?
Data analytics is the process of taking flat data and displaying it graphically. It transforms the complex into the simple – in an insightful, engaging way.
Data visualisation might take the form of:
- Charts
- Tables
- Graphs
- Maps
- Infographics
- Dashboards
- Gantt charts
- Heat maps
- Timelines
- Word clouds
Data visualisation often requires laborious manual processes using spreadsheets. But it doesn’t have to be that way. Our data visualisation software offers a range of tools that plug into your data warehouse that create visualisations automatically, or in just a few clicks.
Why are data analytics tools important?
Humans are hugely biased towards visuals. Out of our 5 main senses, the human brain dedicates the most processing power to the visual cortex – about 30% – whereas touch takes just 8% and hearing only 3% (source).
In one study, presentations using visuals were found to be 43% more persuasive than those with just words. People saw the ‘visual’ presentation as: more concise, clearer, making better use of supporting data, more professional, more persuasive and more interesting (source).
Hence, it’s important to communicate your data visually – and in a compelling, simple way. Our data analytics software allows you to:
- Uncover insights and opportunities that were previously locked away
- Turn abstract data into actionable insights, and communicate using the power of storytelling
- Easily analyse past results through visual trends, anomalies and patterns
- See into the future using data modelling projections, allowing the setting of realistic targets
- Stop manually creating reports out of Excel – get automated, real time reporting for agile decision making
- Reduce errors by removing noise and focusing on KPIs
- Make confident decisions backed up by data, and eliminate risky ‘gut-feel’ decision making
Get expert help with your analytics tools
Find the right analytics tool, or maximise the value from your existing tool.
We can also help if you don’t have the skills or resources to integrate a data tool in-house. For more information about our data visualisation and data analytics services, get in touch.
We can also help if you don’t have the skills or resources to integrate a data tool in-house. For more information, get in touch:
End-to-end data services
We offer comprehensive data management services, including:
- Business intelligence and data science consulting
- Data optimisation services
- Data warehousing – architecture & systems design
- Data analytics and visualisation
- Data governance – improve compliance with standards such as GDPR
- Customising existing software to help you gain better data insights
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